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Designer Emma Griffiths studied under Zowie Broach of Boudicca at The University of Westminster and continued her training with world renowned designer Alexander McQueen. Emma is inspired by all forms of art and design which is reflected in her diverse structural collections. She had taken part in the ground breaking BBC show The Apprentice. Her shows and presentations have included London Fashion Week. The E.G diffusion range holds the record for the highest ever sales recorded in Topshop EDIT, which was re-ordered after a day, and sold out in a week, and has been stocked by the likes of Lane Crawford in Beijing.

The brand has been covered by Vogue, Harpers, NBC, Suzie Bubble’s Style Bubble, Kingdom of Style, BBC News online, ABC News, Drapers, Fashion 156, amongst others and has been worn by personalities from Kate Moss, Li Bing Bing, Fergie of the black Eyed Peas, Ciara, Kelly Rowland and Michelle Williams, to Jessie J and many more..

The label has been described as having been designed, created and produced with the emphasis on the independent, unique woman looking for luxury with no compromise on eccentric glamour. The label continues to expand with new stockists in Asia and the Arab Emirates.